DiscoverSmash The Bottom Line7: Sarah Santacroce | The Most Misunderstood Social Network
7: Sarah Santacroce | The Most Misunderstood Social Network

7: Sarah Santacroce | The Most Misunderstood Social Network

Update: 2018-10-29
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Many entrepreneurs think they shouldn’t be on LinkedIn, feeling like it’s more for corporate decision-makers and executives. Sarah Santacroce says if that’s your attitude, you’re leaving money on the table.

Sarah, who helps business owners around the world refine their LinkedIn approach, shares tips for “finding your tribe” (i.e. potential clients, customers, and partners) on this business-oriented social network.

If you’re not sure how to create a LinkedIn strategy… or even how to set up your profile… Sarah has sound advice. She even offers up a free guide to LinkedIn success.

We talk about…

  • Why LinkedIn gives you a shorter sales cycle
  • The power of H2H interaction
  • Two things you should do now to grow your list of prospects
  • How a “corporate” mindset will sabotage your efforts
  • And more
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7: Sarah Santacroce | The Most Misunderstood Social Network

7: Sarah Santacroce | The Most Misunderstood Social Network

Maddie Brown